An Inside Look
The Roadmap 3.0
Introduction to the Roadmap
The essential companion for creating a lasting business foundation.
Learn the art of developing a strong brand, executing customer-centric tactics, simplifying daily operations, and combining wisdom and responsibility to fuel your ambitions.
I finally made it! Whew it has been a journey but I made it to the community and I couldn't be happier. 😀 TBH, I have watched Hanna talk about the Roadmap to Riches, the 2.0, NOW soon to be released 3.0 on her TikTok for almost a whole year before I actually bought it and decided to start the learning process!!! I am a Motivational Mindset Coach and wasn't sure how this program would help me establish and grow my business, and reach people far away to offer real help and guidance. Quick disclaimer, I also did the infamous $7 course and got the wind knocked out of me after the first attempted upsell which was exorbitant to say the least. That said, I was broken, skeptical, and wanted the actual proof from ordinary people who wanted to build a community and solve real problems.
I was honestly taken aback when I saw the full course outline, and decided then that this course was NOT a scam nor a scheme OR a get rich quick scheme!!! It takes real work, real investment of time and complete dedication to the growth of your business. I started the course in December, and completed 94% by January 15! I watched and rewatched the course to get greater clarity and it didn't disappoint.
If you are thinking this is too much of an investment, I beg you to research the cost of a Digital Marketing course at your community college and compare them--I did and this was much more in depth, and cost A LOT LESS!! It was an investment for me, and not an easy one as I am a single Mother with 2 kids--I had to come to the place in my mind where I desired to flourish and break the glass ceiling above me! Take the leap, it will be your best decision.....☺️
Testimonial #1
Sidony Barriner
@choosingabetterway
STAGE 1: YOUR FOUNDATION
Module 1
Introduction to Digital Entrepreneurship
Digital entrepreneurship opens up a world of possibilities, allowing individuals to reach a global audience, create unique digital products or services, and build scalable online businesses from the comfort of their own homes. With the rise of e-commerce, social media, and digital marketing, there has never been a better time to dive into the world of digital entrepreneurship.
Whether you are a seasoned business owner looking to expand your online presence or a newcomer with a passion for technology and innovation, digital entrepreneurship offers endless avenues for growth and success. By harnessing the power of the digital world, entrepreneurs can connect with customers, streamline processes, and turn their creative ideas into thriving businesses.
Module 3
Building a Solid Business Base
Delve into understanding the fundamentals of business, creating a mission and vision, emphasizing core values and ethics, setting business objectives, and exploring the fundamental legal structures of a business.
Establishing a strong foundation for your business is crucial for long-term success. By immersing yourself in the basics of business operations, you lay the groundwork for sustainable growth. Craft a clear mission and vision statement that encapsulates your purpose and goals, guiding your decisions and actions. Emphasize core values and ethical principles to shape your company culture and build trust with stakeholders.
Module 2
Understanding Your Niche
Embark on a transformative journey of self-discovery and entrepreneurship as you learn the art of finding your niche. This module provides practical tools and frameworks to refine and validate your niche, ensuring it aligns with your goals and resonates with your audience. Whether you're an aspiring entrepreneur or seeking to pivot in your career, join us in this empowering journey to find your niche and position yourself for success in a crowded market.
Module 5
Branding Essentials
Building a strong brand is essential for any business looking to stand out in a crowded market. To develop a successful brand, it is important to understand your target market and create a buyer persona. By delving deeper than just a logo, you can establish a brand identity that resonates with your audience. Effective branding involves going through different phases, from initial brand development to ongoing brand management. By following these branding essentials, you can create a strong and impactful brand that connects with your target audience.
Module 4
Tailoring a Business to Your Vision
This module is designed for aspiring and established business owners seeking to align their ventures with personal values, goals, and creative aspirations. Learn the essential techniques for conducting comprehensive market research to identify growth potential and emerging opportunities. Explore strategies for gathering and analyzing market data, including consumer behavior, industry trends, and competitor performance.
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”
Sara Blakely, Founder, Spanx
STAGE 2: YOUR AUTOMATION
Module 6
Introduction to Business Automation
Implementing automation systems can bring numerous benefits to your business, such as saving time, reducing errors, and increasing productivity. By incorporating automation best practices into your operations, you can optimize processes and workflows to achieve optimal results.
With the right automation system in place, your business can operate more efficiently and effectively, giving you a competitive edge in today's fast-paced market. Embracing automation is not just a trend, but a strategic decision that can propel your business towards success.
Module 7
OPTION 1 -Stan Store
Stan Store is not just any ordinary online platform - it's a dynamic space where creativity and innovation unite to bring your digital products to life. As you embark on this journey, you'll be greeted with a user-friendly interface that makes navigation a breeze. Take a stroll through the digital product walkthrough, where you'll discover the power of customization and the endless possibilities at your fingertips.
Stan Store goes beyond just selling products; it's a hub for building relationships with your audience. And let's not forget about the additional features that make Stan Store stand out from the crowd. From analytics tools to track your progress to marketing resources to boost your sales, you'll have everything you need to thrive in the digital marketplace.
Module 8
Option 2: Systeme.io (Build Your Own)
Immerse yourself in a realm of simple funnel customization designed for your brand and audience. With a touch of assistance, you'll craft an exciting customer journey effortlessly. Utilize Systeme.io's intuitive platform to build funnels that impress, engage, and retain your audience for more!
Create captivating landing pages, seamless sales funnels, and automated email sequences with Systeme.io's user-friendly features. Tailor your marketing strategy to suit your unique vision and goals, all while enjoying the ease and efficiency of this powerful tool.
Module 9
OPTION 3 - Systeme.io (Pre-built)
With Systeme.io's pre-built funnel option, you can save hours of work by simply uploading a ready-made funnel. You have the flexibility to customize and update pages to suit your brand and offerings. Easily connect your payment accounts to start accepting payments seamlessly. This streamlined process allows you to focus on what matters most - growing your business and reaching your goals. Say goodbye to the hassle of building funnels from scratch and say hello to a quick and efficient way to kickstart your online venture with Systeme.io.
STAGE 2 continued
Module 11
OPTION 1: Stan Store Email Flows
Learn how to set up email flows using Stan Store. You will discover the ins and outs of creating effective email flows to engage your audience and drive conversions. Whether you're a seasoned marketer or just starting out, this module will provide you with step-by-step instructions on how to set up automated email campaigns that deliver results.
Module 10
Email Marketing Mastery
Email marketing is a powerful tool that can help businesses connect with their customers in a meaningful way. By mastering the essentials of email marketing, businesses can build a loyal subscriber base and craft impactful emails that drive engagement and conversions. In order to stand out in a crowded inbox, it's important to follow email design best practices and utilize advanced techniques to create compelling content. By automating certain aspects of email campaigns, businesses can save time and resources while still delivering personalized messages to their audience.
Module 12
OPTION 2: Email Marketing with Systeme.io
Email Marketing with Systeme.io can be a powerful tool to engage with your audience and drive conversions. By learning how to set up email with a domain provider and seamlessly integrating it with Systeme.io, you can create impactful email campaigns that resonate with your subscribers.
Setting up automation within Systeme.io ensures that your emails reach the right people at the right time, increasing the chances of converting leads into customers. By tracking leads and analyzing performance metrics, you can fine-tune your email marketing strategy for optimal results.
Get Started today!
Embark on a transformative educational experience with the Roadmap - your key to unlocking a world of knowledge in digital marketing. This comprehensive course will equip you with the skills and insights needed to navigate the dynamic landscape of online marketing. From mastering social media strategies to understanding SEO techniques, the Roadmap will guide you towards a brighter future filled with endless possibilities. Don't wait any longer - start your journey today and pave the way for a successful career in digital marketing in ANY NICHE!
STAGE 3: DRIVING YOUR TRAFFIC
Module 13
Sales Strategies and Content Creation
Online marketing is a dynamic and ever-evolving field that requires careful planning and execution to effectively reach your target audience. Choosing the right content medium, whether it's blog posts, videos, infographics, or social media posts, can help you engage with your audience in a more meaningful way.
Defining your content identity is crucial to establish your brand's voice and tone across all platforms. Understanding the different buyer types and tailoring your messaging to resonate with them can greatly impact your marketing success. Crafting concise messaging that conveys your brand's value proposition clearly and effectively is key to capturing your audience's attention. By leveraging these key aspects of online marketing, you can enhance your digital presence and drive meaningful engagement with your target audience.
STAGE 3 continued
Module 16
Instagram
In this module, you'll delve into the art of creating compelling visual content that captivates your audience and drives engagement. Learn the ins and outs of crafting an effective Instagram strategy, from optimizing your profile to utilizing hashtags purposefully. Discover the secrets of leveraging Instagram's various features, including Stories and Reels, to create dynamic and shareable content. Understand the algorithm and explore techniques to enhance your visibility and reach.
Module 14
TikTok
TikTok has quickly become one of the most popular social media platforms, especially among the younger generations. With its emphasis on short, engaging videos, TikTok offers a unique opportunity for users to showcase their creativity and connect with a wide audience. Learn how to optimize your profile, edit playlists, SEO your content, effectively use hashtags, create a TikTok and more in this module.
Module 15
Learn how to utilize Facebook as a tool for your business to enhance your online visibility and engage with potential customers effectively. By establishing a Facebook business page, you can showcase your offerings, share updates, and engage with your audience meaningfully.
Consistency is vital for a successful Facebook presence. Regular posting, responding to messages and comments, and staying updated on Facebook's features and algorithms are key to maintaining an active online community. By implementing these tips, you can leverage Facebook to expand your business and achieve new levels of success.
Module 17
YouTube
Dive into the art of creating engaging video content that resonates with your target audience. Learn the intricacies of building and optimizing your YouTube channel. Uncover the secrets of video SEO to enhance discoverability and rank higher in search results.
Explore the various features of YouTube, including live streaming, community engagement, and analytics tools, to maximize your impact. Understand the nuances of building a loyal subscriber base and creating shareable content that propels your brand to new heights.
Module 18
Discover the art of crafting visually stunning pins that tell your brand's story and resonate with Pinterest's engaged user base. Dive into the intricacies of creating boards that not only showcase your products or services but also inspire and connect with your target audience.
Navigate Pinterest's algorithm and understand the key elements that drive visibility and engagement. Explore the power of rich pins, storytelling, and strategic keyword usage to optimize your content for discovery.
Whether you're a beginner or seasoned marketer, this module equips you with the skills to unlock the full potential of Pinterest as a Digital Marketing tool. Elevate your brand presence and connect with your audience in an inspiring and visually appealing way.
STAGE 3 continued
Module 19
Empower your professional journey with this comprehensive lesson on leveraging the full potential of LinkedIn. From optimizing your profile to networking effectively, this tutorial is your guide to harnessing the power of the world's leading professional platform. Navigate the intricacies of crafting a compelling LinkedIn profile that showcases your skills, experiences, and accomplishments. Learn the art of strategic networking, building meaningful connections, and engaging with industry peers and potential collaborators.
Module 20
Blogging
Blogging has become an essential tool for success in the digital age. To excel in the world of blogging, you need to focus on various key components. From content strategy development to setting up and promoting your blog, each step plays a crucial role in your blogging journey.
Crafting high-quality and engaging blog posts is at the core of a successful blog. By optimizing your content for both readers and search engines, you can attract and retain a loyal readership. Additionally, engaging in blogging outreach and interacting with your audience is vital for building a community around your blog.
Module 21
Video Editing with CapCut
Dive into the intuitive interface of CapCut and explore its robust features for seamless video editing. Learn the art of cutting, trimming, and merging clips to craft a cohesive narrative. Discover advanced editing tools for adding transitions, filters, and text overlays that breathe life into your content.
Uncover the magic of CapCut's special effects and filters to add flair and personality to your videos. From basic edits to advanced techniques, this module guides you through the entire editing process, ensuring you can transform raw footage into polished, professional-looking content.
Module 22
Affiliate Marketing
Dive into the world of lucrative opportunities with this comprehensive module on the basics of Affiliate Marketing. This lesson serves as your gateway to understanding and mastering the fundamentals of affiliate partnerships.
Explore the core concepts, from dissecting affiliate marketing terminology to grasping the role of key players in the affiliate ecosystem. Understand the dynamics of affiliate programs, commission structures, and how to choose the right products or services to promote.
After burning out in my 9-5, paying rent & support my other business, I was exhausted and needed a way out. I did the infamous $7 challenge which got me super excited the possibilities, but just couldn't afford/justify the $2.5k upsell. I found MRR at a much more affordable price and dove in -I am so happy I did! Hitting $5600 in my first 4 months is something I really needed to save me from rock bottom. I have my own coaching biz & it took me 4 YEARS + $17k to self-learn what I've learned in 1 WEEK of this course 🤯 1000% IN! 🔥
Testimonial #2
Bianca Jayne
@escapethegrindlife
STAGE 4: BUILD YOUR OFFER
Module 23
From Idea to Market Ready Product
Turning a concept into a market-ready product is an exciting and rewarding journey. Whether you are creating a physical product or offering a new service, the process involves taking your initial idea and transforming it into a tangible prototype. This journey typically includes exploring product pricing strategies to ensure competitiveness in the market, conducting beta testing to gather valuable feedback, and implementing necessary adjustments based on user insights. Crafting the first product involves careful attention to detail and a step-by-step approach to refining the prototype until it meets the desired standards. By navigating each stage thoughtfully, you can transform your concept into a successful and market-ready product that fulfills a need and delights your target audience.
Module 24
Creatives with Canva
Discover the user-friendly interface of Canva and explore its powerful features for creating eye-catching designs. Learn the essentials of graphic design, from selecting the right color schemes and fonts to mastering layout and composition.
Explore the versatility of Canva for various projects, including posters, infographics, and business cards. From design principles to practical applications, this module equips you with the skills to elevate your visual communication and stand out in the digital landscape.
Module 25
How to Build a Written Digital Product
This module is tailored for aspiring writers, entrepreneurs, and content creators seeking to transform their expertise into a marketable and impactful digital offering. Delve into the art of ideation, outlining, and structuring as you learn to craft compelling written content. Understand the nuances of creating digital products such as ebooks, guides, and courses, ensuring they are not only informative but also engaging.
Explore strategies for packaging and presenting your digital product, from cover design to formatting. Uncover the secrets of marketing and selling your written digital product, whether through your own platform, third-party marketplaces, or a combination of both.
Module 26
How to Build a Video Based Digital Product
Dive into the dynamic world of visual storytelling with this lesson on building a video-based digital product. Perfect for content creators, entrepreneurs, and aspiring filmmakers, this module guides you through the process of creating impactful and marketable video content. Understand the nuances of crafting engaging narratives that captivate your audience and communicate your message effectively. Navigate through hands-on tutorials covering various aspects of video creation, including shooting techniques, editing software proficiency, and optimizing audiovisual elements. Discover the art of creating video-based products such as online courses, tutorials, and promotional content.
STAGE 4 continued
Module 27
How to Use Skool to Build Your Own Course
"Unlock the potential of online education with this module on utilizing Skool as your platform for hosting an online course. This lesson is designed for educators, trainers, and content creators aiming to seamlessly bring their expertise to a global audience. Navigate through the user-friendly interface of Skool and discover how to effortlessly set up and customize your online course. Learn the essentials of organizing and structuring your content, creating engaging lessons, and optimizing the learning experience for your audience.
Module 28
How to Use Kajabi to Build Your Own Course
Explore the user-friendly interface of Kajabi and discover how to seamlessly organize and structure your course content. Learn the art of crafting engaging multimedia lessons, from video lectures to downloadable resources, to provide a rich and interactive learning experience. Delve into the intricacies of setting up sales funnels, pricing tiers, and subscription models to monetize your expertise effectively.
The Roadmap and Distribution Rights
What is MRR?
Master Resell Rights are a valuable asset for digital products. With MRR, you have the ability to sell the product to customers and also grant them the right to resell it themselves. This can be a fantastic opportunity for entrepreneurs looking to expand their product offerings and generate additional revenue streams. By leveraging Master Resell Rights, you can tap into new markets and reach a wider audience, all while providing value to your customers. It's a win-win situation that can help you grow your business and establish yourself as a leader in your niche.
Master Resell Rights offer a unique way to maximize the value of digital products. By obtaining these rights, you not only have the freedom to sell the product but also empower others to do the same. This ripple effect can lead to increased exposure, higher sales, and a stronger brand presence in the market. Entrepreneurs who grasp the potential of MRR can unlock a world of possibilities and create a sustainable source of income. Embrace this opportunity to innovate, collaborate, and thrive in the dynamic digital landscape. With Master Resell Rights, the possibilities are endless, and success knows no bounds.
STAGE 5: SCALE WITH CUSTOMER SERVICE
Module 29
Organization & Importance of Customer Lifetime Value
Consistency and organization play a vital role in maintaining business momentum. By establishing consistent processes and staying organized, businesses can operate more efficiently and effectively. This not only helps in boosting productivity but also fosters a sense of reliability and trust among customers and stakeholders.
Customer service excellence plays a crucial role in the success of any business. It involves not only meeting but exceeding customer expectations by providing exceptional service at every touchpoint.
Module 30
The Downloads
This module focuses on showing you how to download The Roadmap so you can learn anywhere without an internet connection!
Testimonial #3
Racquel Smith Johnson
@iwrkfhrm
After feeling completely burnt out in my 9-5 job and juggling the responsibilities of motherhood and another business, I was desperately searching for a way out. That's when I stumbled upon the infamous $7 challenge, which sparked excitement about the possibilities but left me hesitant due to the hefty $2500 upsell.
Luckily, I discovered The Roadmap Course with MRR at a much more affordable price. This course has been a game-changer for me in pursuing my dream of starting a coaching/consultant business. The insights on business development, marketing, and automation are not only comprehensive but also presented in a way that makes the learning process enjoyable.
I now feel equipped with the knowledge and skills to kick-start my own venture. The Roadmap Course has truly been the catalyst for transforming my ambitions into a tangible and achievable plan. Grateful for this opportunity.
Fall in love with the journey, not the result
The Roadmap
NO MORE EXCUSES!
Great things are in your future!
In today's fast-paced and ever-evolving digital landscape, the realm of entrepreneurship has expanded into the exciting realm of digital entrepreneurship. This new wave of innovative business ventures combines traditional business skills with modern technology to create groundbreaking opportunities for aspiring entrepreneurs.
So, if you're ready to embark on this exciting journey into the world of digital entrepreneurship, buckle up, stay curious, and get ready to unleash your potential in this dynamic and ever-changing digital landscape. The opportunities are limitless, and the only limit is your imagination!